January 4, 2009

Agents of change!

Wikipedia describes an outsider as "to one identified as on the periphery of social norms, one living or working apart from mainstream society, or one observing a group from the outside". The same counts for organisations; outsiders do business little bit different than the rest of the organizations in the field. Often this attracts people, not only because they make sense, but also because of the fact it's different. Outsiders shake things up, and how. Well, Let's say we'll see how...

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